Follow a curated program designed for your body transformation goals
Have the Freedom to choose where and when to workout
Work with a female-focused fitness coach who gets YOU and your body
Get to your toned body goals without severe diets and extreme cardio
Imagine if you could DItch the Fitness and Diet Rollercoaster and...
Hello Mami, I'm Erica
A Female Fitness & Nutrition Coach, that underwent my own major body transformation who is on a mission to empower women to become Fit and Confident in their skin at any age! As a woman of 42, I understand firsthand the struggles with staying in shape and losing weight as we get older. What used to work for me in my 20's no longer works for us in our 30's and 40's. For all you women out there, I empathize with the frustration of “on-again off-again” training plans & fad diets. At Activate HER FiT, the focus is to curate a program specifically tailored to you, the beautifully complex in her lifestyle: woman.
I love everything HER Fitness! My desire is to impact more women coming from a place of Love not Judgement; and Health not deprivation. That's why I decided to bring my private studio online to YOU.
For my 30's I worked as a Business Consultant at Zillow HQ; HH's and decadent vacations were the norm. I barely worked out and did not prioritize my health. I had an unhealthy relationship with food and exercise; and I was not honoring my body and overall wellness.
I was a yoyo dieter. I talked about food in terms of “good” or “bad”, was regularly hungover from the weekend, and was always “getting back on track” each Monday. Whenever I had enough, I would severely restrict my diet, and do a ton of cardio to lose weight. Then I would fall off track and I’d gain it all right back. Sound familiar?
In my late 30's I was my heaviest, feeling like if I don't change for the better soon, I would be stuck being unhealthy and not comfortable in my skin.
So, I committed myself to making permanent lifestyle change. I wanted to showcase strength in my body, and prove to myself that I could be finally be toned and have the body I desired regardless of my age.
In 2019 I started my journey. I built a home gym, and worked with an online fitness coach to give me accountability and create a program that was customized to me and my lifestyle. I finally saw permanent, real results!
I fell in love with the way my body felt, and looked! My newfound energy and with this healthy lifestyle. That was the pivotal moment. I became certified with the best in the biz, NASM and Precision Nutrition. And decided to quit corporate and empower other women transform as well. I become an Online Fitness & Nutrition coach, and opened two female only boutique training studio's in Austin Texas.
If I can do it, you can do it! I will help you get there!
Why this EXPERIENCE is perfect for you...
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